"My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them ... from the perspective of wanting to live life to the full, I felt that I had to attempt it." Sir Richard Branson
Embracing your roots is great for business - Virgin.com
In a hyper-connected world, where businesses transcend countries and meetings are scheduled across multiple time zones, it can be easy to forget a company’s roots.
Globalisation has opened up a world of wonderful possibilities, but in my opinion embracing your heritage is a great opportunity in which to set your products and services apart from the rest.
